Ian Pritchett, Co-Founder and Innovation Director at Greencore Homes, recently joined the ‘Where It’s AT’ podcast to discuss how natural materials can help decarbonise housing at scale.

Hosted by the Chartered Institute of Architectural Technologists, the episode explores how hemp is integrated into Greencore’s proprietary BIOND closed-panel timber system, combining hemp, lime and wood fibre insulation to deliver homes that are Better Than Net Zero.

Speaking with host Chris Halligan MCIAT, Ian explains the practical challenges of using hemp in traditional on-site construction, and why prefabricated, factory-controlled manufacturing has been critical to achieving consistent quality, performance and scalability. The conversation also covers how Greencore’s approach supports ultra-low embodied carbon construction while maintaining high standards of thermal comfort and energy efficiency.

The episode provides insight into how innovative material choices and modern methods of construction can support Greencore Homes’ ambition to deliver 10,000 Better Than Net Zero homes by 2035.

🎧 You can listen to the full episode here:
👉 https://lnkd.in/eYrRzPNJ