Our Co-founder & Innovation Director, Ian Pritchett, recently joined the Zero Ambitions Podcast for an in-depth conversation on sustainable housebuilding, natural materials and why the future of housing must go beyond minimum standards.

The discussion explored Ian’s journey from historic building conservation to co-founding Greencore Homes, alongside the thinking behind our Better Than Net Zero homes, the use of hemp-lime and natural materials within our Biond building system, and why real-world building performance matters.

The episode also covers:
• Why Greencore’s homes are outperforming PHPP modelling predictions
• The role of phase-change materials and natural insulation
• The importance of fabric-first design and Passivhaus principles
• Why sustainability and commercial viability must work together

A great listen for anyone interested in the future of housing, building performance and low embodied carbon construction.
Listen here: https://share.transistor.fm/s/a11ae48b